Games Week is the most important event in Italy devoted to the videogames world. AESVI, Association of Italian Publisher videogame software, had entrusted to us the project of the event identity. For Games Week, which will be held every year, we had designed a young, dynamic and engaging logo, used in all the communication tools. In order to support the first edition of the event, a massive advertising campaign was realised through different channels, reaching various audiences.